About us

Echodale Marketing

ECHODALE MARKETING LTD is proudly NZ owned and is a fifth-generation family business which has been operating in the Nelson region since 1915. It has become a leading distributor of quality apples & pears. 

Echodale has a background of retailing fruit to the public for over 40 years from a small, but busy shop located on the orchard. Since deregulating, the shop has closed and the business has focused on wholesale distribution 12 months of the year to locations all over NZ.

With over 40 Hectares of orchard located in the heart of sunny Nelson, the everchanging landscape throughout the seasons at Echodale is sight of flourishing beauty. Our fruit is marketed under the brands Nelson Fresh and Kiwi Crisp and is solely dedicated to the NZ market, supplying Kiwis all around NZ with premium quality fruit. We select only the best produce, the majority grown in the Nelson region which is renowned for its high sunshine hours and exceptional taste in pip fruit. From the orchard through to storing, packing and delivering to the market, we are dedicated to bringing you the best. To ensure we align with the best practices for the production, packing and distribution of NZ produce, we are committed to the NZ GAP Programme. 

We have a range of fruit stored in Controlled Atmosphere cool stores which ensures our customers receive quality fruit year-round. At our packing shed, the fruit is packed into a number of sizes, brands and quantities to suit the individual needs of our customers. With many years of experience in the Pip fruit market, we have a strong understanding of the market and we strive to meet its ever-changing expectations. 


Our Values: 

Loyalty and Passion

Staff inclusion, staff feel part of a team rather than a number

Healthy Workplace culture/developing

Team Values


Company Purpose 

& Vision

Creative market leader growing quality Nelson Fruit since 1915.

Our Vision is to grow and maintain a sustainable business dedicated to providing a quality product to our customers.